Broadcast Industry Veteran’s Responsibilities to Encompass South Asia Including India and the Middle East and Africa Regions
MOUNTAIN VIEW, CALIFORNIA — Sushant Rai is the new Vice President, Sales – South Asia, Middle East and Africa for TVU Networks, a technology and market leader in cloud and IP-based live video solutions. Sushant will lead strategic sales efforts across all three major regions with sales and solutions teams consolidating under his leadership.
Prior to joining TVU, Sushant held multiple senior executive roles in well-respected technology and solutions providers in the broadcast industry. Most recently at Harmonic, he was Managing Director, Sales for South Asia for three years. Prior to that, Sushant was Head, Broadcast and Operator Sales for Dolby Labs in India. Before joining Dolby, he was Director, Media Asset Management, South Asia for Vizrt.
“Sushant brings proven sales leadership success and technology acumen to strategically critical regions of the world for us, and we are delighted to welcome him to the TVU family,” said Paul Shen, CEO, TVU Networks. “During a time of transition globally in the broadcast industry, his deep knowledge of broadcast systems and accomplishments in delivering workflow design and implementation will serve our current and future customers well. As a passionate evangelist for media technology, we are looking forward to having his insights help guide growth across Asia, Middle East and Africa and on global initiatives as a part of the executive team.”
“During this unprecedented time, our customers are faced with business continuity challenges that require them to rethink the way broadcast workflows can be operated and managed. In order to deliver the same media content their viewers have come to expect, broadcasters must look to more cloud and IP based technologies and solutions to overcome the current restrictions which have impacted traditional in-studio workflows,” says Rai. “TVU is well positioned to help all broadcasters to transition to cloud and IP solutions that will help minimize disruption and to take advantage of efficiency in workflows. I am excited to be able to lead our teams and demonstrate our capabilities to our customers.”
About TVU Networks
Technology and Engineering Emmy® Award winning TVU Networks has over 3,000 customers globally. The TVU Networks family of IP and cloud-based transmission and live production solutions gives broadcasters and organizations a powerful and reliable workflow to distribute live video content to broadcast, online and mobile platforms. TVU has become a critical part of the operations of many major media companies. The TVU Networks suite of solutions has been used to acquire, transmit, produce, manage and distribute professional-quality live IP and cloud HD footage as an integral part of news, sports and major global events. For more information about TVU Networks solutions, please visit www.tvunetworks.com.