Blog: In The Pipeline

Launching a new product at #NABShow 2023 or another trade show on the horizon? Public relations can help spread the word and drive traffic to your booth if done correctly. Start now and capture interest with repetition. Here are a few quick tips: Coordinated Timing. Coordinate timing of press release, ads, webinars, eblasts and social […]

It was a formidable challenge. A prominent company in our industry needed help with their social media. When Pipeline took over, they had less than 10 Facebook followers – and that included their own employees! We grew their numbers to more than 2,200 followers, and their numbers continue to grow. As the number of media […]

Reduce, Reuse, Recycle – it’s the battle cry of the U.S. Environmental Protection Agency’s efforts to conserve our natural resources. At Pipeline, we don’t really want to reduce your messaging, but we certainly want to repurpose good content. After we write a press release, article, or blog, we encourage our clients to let us condense […]

As a result of the COVID-19 pandemic, the 2020 NAB Show has been canceled. Now, much like other companies facing similar event cancellations in their industries, professional video manufacturers and service providers are scrambling to share their news and messaging with would-be attendees. And there’s one idea that’s almost sure to be mentioned in any […]

Scandals, accidents, major mistakes, natural disasters – companies can face a crisis at any time. Nobody wants a crisis, of course, but smart PR professionals plan for them. That way, the company can respond quickly and truthfully. During any crisis, protecting the company’s integrity and reputation is always the primary overall goal. So, what’s the […]

For more than a decade, hashtags have been a part of social media. The trend started on Twitter but has spread to most major social media networks, including Facebook and Instagram. Why so popular? It’s all about improved searchability. According to Twitter, hashtags help keywords show up in searches, which means it helps your messages […]

It’s the holiday season – time for family gatherings, office parties, and other traditions. But despite the heightened goodwill toward men, there’s still PR work to be done. How do you make the most of the last six weeks of the year? 1) Plan ahead and expect slower response times. Journalists enjoy the holidays, too, […]